$1 from every pair of Mother Nature's Jeans® sold goes directly to World Wildlife Fund-New Zealand (WWF-New Zealand).
Your purchase helps protect precious wildlife like the kororā (little blue penguins) of the Hauraki Gulf.
These endangered native birds are finding refuge through initiatives like Native Bird Rescue's Whakarauora Kororā project—a conservation effort proudly supported by WWF-New Zealand.
By choosing our cashmere and merino lined jeans, you're not just treating yourself to exceptional comfort; you're helping rehabilitate penguins like Moana, Pēpē, and Bessy Boo, and supporting crucial habitat protection down at the bottom of the world—in Aotearoa New Zealand.
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